If you´re looking for a "comercial" place, you´re right to decide for Fontanafredda.
If you´re looking for a typical Piedmont place, avoid Fontanafredda.
For sure they have a nice structure, nice wineshop, restaurant, etc... but you´re not involved with the history, local people, owner, etc... it´s more suitable for foreigners that only like the "most visited places".
I entered and stayed for less than 15 minutes. I did a quick tour (by myself) at the wineshop (that´s is the only interested place to visit) and that´s it.
Prices are over compared with the average.
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