Surely on a much smaller scale than Tulum, but a great alternative, especially if you are staying in Cancun less than a week, so you can't afford losing one entire day for a 9 or 12 hours trip. Also, a visit to the El Rey ruins should be a relaxing alternative after the usual Cancun activities, beaches, food, and night life. We went to El Rey at 3 PM, and it was practically deserted. Don't forget to apply your sun blocker, for the site is basically one stretch of an open space; touring the Mayan ruins would get you exposed to the intense Cancun sun.
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