BPM is a electronic music festival that runs for 10 days in early January. The venues run both daytime (noon-9p) and nighttime (10p-6a) and are spread out all over the city and also into Tulum. There is a "Jungle" venue that partiers can take shuttles to attend as well just outside the city. There is a ton of people that attend this festival and it runs loud music all day and night....please consider this if you are coming to Playa for a leisurely trip. This year, Jan '17, is the 10 year anniversary of the event so it will be extra packed and extra loud. Plan accordingly!!!