We chose Tita based on reviews on this website. All in all, I think it was perfect for us, but some people may not like it. Here are the positives:
-Beautiful location on an absolutely immaculate and gorgeous beach. It is far enough down the road to be away from the larger properties, and so you really do get that "end of the world" feeling when you first step out onto the sand.
-Perfectly good restaurant on site. The breakfast was particularly tasty.
-Clean and comfortable cabanas with 24 hour electricity.
If that is what you are looking for, as we were, then you can't go wrong with Tita. Needy travellers should look elsewhere, however. The cabanas are not bug-proof, so you should be prepared to sleep under the mosquito net at night. This is the kind of place that is not constantly in your face to offer you tours, or tell you about stuff that's going on, or recommend activities or anything like that. There are only 8 cabanas, so there is not a big social scene at this place either. You will want your own rental car for sure. We like doing our own thing and exploring, and so Tita was perfect for us.
Some other recommendations: Mezzanine and especially Posada Margherita for dinner. Little places in town are very good for lunch, like Don Cafeto's, Charlie's, and any of the grilled chicken joints. The food at Zamas and Ana y Jose is dull and overpriced. Tulum and Coba ruins are worth it for sure. We got a massage at dusk at Coqui Coqui one night, and the mosquitos were so vicious it was impossible to enjoy it. Book any spa treatments for during the day.
Tulum is AMAZING and we highly recommend it to everyone!
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