I've been traveling to Spain for 30 years and have been drinking the wines of La Rioja for at least that long... if you have even the remotest interest in wine and wine-making, this museum is really worth a visit. The Vivanco family, four generations now, have carefully gathered some incredible pieces of Spanish (and other) viticultural history. Of particular note is a round room with glass cases (floor to ceiling) full of unusual, antique, humorous and modern bottle openers - simply fantastic!
The museum tour you'll do in the time you wish (it took us about 2.5 hours because there was so much to see, including some amazing videos on the barrels/casks, bottles, corks, and the harvests - how these things were made and done historically as well as now in modern times.). The bodega tour is guided and takes about half-an-hour (and you will have to sign up for a specific time). You will get much more from the bodega tour if you are a Spanish speaker, otherwise, you will accompany the live guide but listen to the tour on a headset in your native language (for my husband, English). The guides are excellent (ours was Eduardo) and very knowledgeable - even though they were scripted to some extent.
Lastly, the drive to and the pueblo of Briones (surrounding the Vivanco museum) are gorgeous, rolling hills full of perfectly tended vineyards, wheat, sorghum, and the occasional poppy fields were a thrill in themselves!
Go. Learn about wines and wine-making. Have a glass, or three.
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