We've stayed at the Swan several times since the 1980's during which time it has been under different ownerships but the one common thread has been that the people involved in running the hotel and serving have always been enthusiastic, efficient and friendly. Maybe it's the Lakeland air?
A couple of reviews have commented on the need for refurbishment, well my wife was able to overdose on the smell of new carpets.
This last short stay was as good as any we have had, with all of the in-room facilities that are provided by a 4 star hotel just 250 metres away but with a much warmer and more friendly service. The hotel was busy and my wife's only criticism was that the breakfast service was a bit slow, the breakfast as a whole (buffet and the full english) was excellent.
We would heartily recommend the Swan to anyone.More