Stayed 1 night on business recently. Ample parking available outside in their own car park and efficient check in with friendly staff. Stayed in a superior room which was a good size, very well decorated and very clean. The hotel is in a good location next to the Pleasure Beach but still quite quiet. It's far classier than most Blackpool hotels.
The hotel is quite long and it can be a bit of a walk if you have a room at the far end. Didn't eat on site but the bar restaurant looks very nice. Overall a nice hotel and good value.