In my youth, I was a massive Beatles fan and saw them perform 3 times so I was looking forward to this.
There was a lot of memorabilia, a good audio guide, newsreel footage, replica Cavern club, interviews with people connected to the Beatles e.g. Cynthia Lennon, Paul McCartney,Pete Best, George Martin and Gerry Marsden among others.
Snatches of Beatles music were played but this often made listening to the audio guide difficult so I knock a point off for that but over all, it was a good experience for me. I'm not sure it would appeal to anyone with no previous interest in the Fab 4.
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