Hard to find a decently priced hotel in central London that is of a decent quality but am glad I managed to stumble upon this gem that does as it says on the tin. Stayed here at the start of July and paid GBP130 ish pounds per night for a double room with no breakfast. Our room was small with no view (was not fussed about having a view) but had enough room for suitcases on the floor and it was nice and clean. The only painpoint was the fact that the doors or walls seemed to be very thin and each morning we were woken up the constant slamming of bedroom doors. Tea/coffee making facilities are provided and there was even a choice of hot chocolate and some Walkers shortbread! The hotel is a GBP12-15 taxi ride from Paddington station if you are taking the Heathrow Express into town.
Not much around the area as it's dominated by the university and other language centres. Plenty of coffee shops and restaurants around though and the hotel is less than a 10 min walk to Russell Sq tube station and perhaps a little further for Holborn.
Luggage storing facilities are free (have never actually stayed anywhere where this service is charged!) and the concierge was very friendly.
Overall a great stay and will definetly be back.More