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“Excellent Room Rate for Services Provided”
Review of Arosfa Hotel

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Arosfa Hotel
Ranked #84 of 1,068 Hotels in London
Certificate of Excellence
TUSTIN, CA
Level 4 Contributor
20 reviews
8 hotel reviews
common_n_hotel_reviews_1bd8 10 helpful votes
“Excellent Room Rate for Services Provided”
Reviewed 7 November 2012

Of the two B&B facilities that I lodged in during my Oct 2012 visit to London, Arosfa Hotel is the better one. Both B&B's are located on Gower Street, on the same row of historic Georgian townhouses.

Location: Directly across Waterstones Bookshop and Torrington Place Bus Stop, it is easy to remember the exact whereabouts of this B&B. Plus, it is the "end unit" in the row of terraced townhouse units. Compared to its neighbors, Arosfa's frontage has a special curb appeal; it presents a beautiful first impression to the guest, with the black string "curtains" on the drawing room windows, the well-kept flower boxes, the cream-painted portal set against the dark-grey brickwork.... The facade simply has that special je ne sais quoi that sets it apart.

Drawing Room: Spacious, cozy, inviting. The sofa and couch arrangements just makes one want to cozy up. Lots of books, big flat-panel TV, water and lemonade, coffee/tea/chocolate/hot water tray, two PC's connected to a printer. B&W pictures of 50's Hollywood actresses and NY architecture adorn the walls. It reminds me of someone's living room, instead of a semi-public room. The foyer is equally warmed by framed art that almost look like originals, gold-framed mirror, silver mini lamp, etc. And the light tan wallpapers are those of embossed rosettes. I am quite impressed by the fine attention to details. I've stayed at 3.5-star hotels that look less spectacular.

Room: Mine was Room 12, 2 floors directly above the entry door on the ground floor. Somewhat strange, but there were two doors to get into the room (hmm?). The first is directly in front of the stairwell, and there is a 24-30 inch distance to the second door which opens to the room. Not that the two doors provided 100% noise insulation, because I still heard walking in the stairwell. In the "anteroom" is a chair which came in handy as a makeshift tabletop. The room is rectangular, longer than it is wide (which is not wide, at all), but there was enough room for me to walk without hitting anything. Bathroom is SUPER COMPACT. It reminds me of a train's first-class sleeper car, en-suite bathroom...toilet, mini washbasin, shower stand. However, everything was in perfect working order and are immaculate. It looked to me somewhat newly remodeled, using retro-looking fixtures for that old-time ambiance. The windows were retrofitted to have to double glass panes, which significantly cut down any outside noise.

Room 12 Amenities: Small armoire for hanging clothes and stowing bags, flat-panel TV, hair dryer, mini countertops, coffee/tea/condiments/cups/heating pot, fresh fruit, in-room phone, radiator heater, ceiling fan, mirrors, reading lamps, just look at the pictures to see that the room has so many special touches that add class, setting it apart from the ordinariness of other B&B rooms in this price category.

Bath Amenities: This is really nice!....They provide the same toiletries that 4-star hotels in the U.S. provide: Shampoo, conditioner, shower gel, soap, shower cap.

Breakfast: FULL English breakfast. Not fond of sausages, I requested for extra bacon instead. But the great thing is that you can ask for more eggs, or toast, or whatever else was on your plate, and the innkeepers happily provided. I didn't though. Between the continental breakfast buffet and my cooked-to-order full breakfast, I could not eat any more. Beverages consisted of juices, water, coffee, tea, chocolate. Unlimited refills, naturally :=)

Innkeepers and service: Tessa and Attila ARE THE BEST. I could not have asked for a warmer, more accomodating, more knowledgeable pair than these two. At any time, one or both were always available (from 0700 - 2230), so when I returned late in the evenings, there was always somebody to welcome me. Such a nice, warm feeling that welcoming greeting and smile imparts! And not to forget Frankie, their 4-month doggie who works double time as PR manager, resident mascot, and official greeter, the trio pack a mean punch! Service quality couldn't be beat! Attila was always available to help me with my bags, and both were quick to respond to my requests.

Arosfa is clearly on my short list of B&B's to stay in, on my next visit to London!!!!

  • Stayed October 2012, travelled solo
    • Value
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Helpful?
Thank LGBATMAZ
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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Bristol, S Glos
Level 3 Contributor
22 reviews
9 hotel reviews
common_n_hotel_reviews_1bd8 23 helpful votes
Reviewed 7 November 2012

Stayed here with family for a night in October. Good value at £130 for three of us, and well located for tube, University College London, RADA and the British Museum.
I'm used to being greeted across a check-in desk on arrival, but this was a far more relaxed experience - more like walking into someones house and being invited to stay!
Our bags were whisked off, and we waited in what seemed like their front room while the paperwork was produced and completed.
Our room on the first floor at the back was large and comfortable with a pleasant view over the garden.
My only reservation was the bathroom which was a sort of pre-built plastic unit you stepped up into. It was certainly different, clean and ok for a one night, but it was very, very small and the novelty would have quickly worn off had our stay been longer.
Breakfast was very good - I worked my way through continental, cereal, full English (small but well cooked) and toast.
The friendly couple who run the hotel work hard to make you feel welcome, and are always on hand with assistance and a smile. We mentioned we wanted to leave our suitcase at Left Luggage at Victoria, and the details and costs of the service were instantly being looked up online!
Certainly a good option for a value for money short stay, I would happily stay here again. If the bathroom had been upgraded in the meantime that would be a bonus!

  • Stayed October 2012, travelled with family
    • Value
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    • Cleanliness
    • Service
Helpful?
Thank BRFCPirate
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Norfolk
Level 3 Contributor
16 reviews
6 hotel reviews
common_n_hotel_reviews_1bd8 7 helpful votes
Reviewed 7 November 2012

We stayed at the Arosfa for the second time in six months because of the great experience we had last time. When we arrived we were met as though we were family. We had the same room as last time (at the back) which is very quiet. Tessa, Atilla and Nick were superb as usual, making us feel (and all the guests) very welcome. They can't do enough for us. The breakfast was great with a good choice, and this really sets us up for the day. There was a power cut for a short while one day, which was due to a problem out in the street and out of their control. When we got home we even had an e-mail saying they had refunded a small amount from our bill, which happened straight away. All the others guests we met at the hotel were full of praise for the three of them and the way that they run the hotel. Another reason for returning to this hotel is the location. We usually get a seven day Oyster card and with the excellent bus services just over the road and Goodge street tube station very close its easy to get around. Although its not too far and quite a nice walk to the main attractions. We are already thinking of booking again!!!

  • Stayed October 2012, travelled as a couple
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Helpful?
Thank John C
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Sutton Coldfield, United Kingdom
Level 2 Contributor
5 reviews
Reviewed 5 November 2012

We have just stayed 2 nights at the Arosfa, our second visit, and we love it there, and we have made another booking for next year. We stayed in the newly refurbished room 2, what a difference
from last year, the room is delightful, furnished very tastefully and the bathroom is gorgeous, my husband declared the shower to be the best one he had ever used in an hotel. A scrummy breakfast again, and a warm and welcoming reception from Tessa. This hotel may have small and cosy rooms, but they are so clean, and the atmosphere is so lovely. And yes Frankie is so funny, really sweet. See you all next year!

  • Stayed November 2012, travelled as a couple
    • Value
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Helpful?
Thank HattieCooper
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Kansas City, Missouri
Level 2 Contributor
6 reviews
4 hotel reviews
common_n_hotel_reviews_1bd8 9 helpful votes
Reviewed 5 November 2012

We were at the Arosfa for five nights and had a lovely time. We had a double room with ensuite bathroom. The hotel is in an excellent location, roughly five minutes walk to the British Museum and a five minutes walk to the Goodge street tube station and the Euston Square station so it was very easy to get to wherever we were trying to go in London. The hosts went out of their way to make us feel comfortable, inviting us to have breakfast on the morning we arrived (at 7:30 am) and packing a "to go" breakfast on mornings when we were getting an early start. The breakfast was cooked to order and excellent. There was also a selection of continental options, cereal, fruit, breads, juices etc.
The room and the bathroom were very small, but certainly workable. The rooms were well decorated and everything was very clean. For the price we paid I don't think we could have found a better value especially for the location we were in. We had a great stay and I highly recommend!

  • Stayed October 2012, travelled as a couple
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
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Helpful?
Thank Cosmo1490
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Doha, Qatar
Level 1 Contributor
3 reviews
common_n_hotel_reviews_1bd8 1 helpful vote
Reviewed 5 November 2012

We had a wonderful experience staying at this hotel in July. The reception we received was warm and welcoming. We had rooms on the top floor but taking the luggage up was not a problem as our host was gracious enought to do it for us. We also had late check in which was not a problem.
The breakfast was very good with a nice selection. Our Hosts treated us like family!
I would certainly recommend this hotel as the location is ideal for walking and close to the train and bus stations.

Room Tip: Ask for the top floor if you have two couples traveling together.
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  • Stayed July 2012, travelled with friends
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Helpful?
Thank Ulla B
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
1 review
common_n_hotel_reviews_1bd8 1 helpful vote
Reviewed 4 November 2012

This hotel is excellent. The owners are warm and friendly. The service is exemplary. The rooms are small but spotlessly clean. Frankie is a gorgeous puppy, and that is from a cat owner!!! We will be returning.

  • Stayed November 2012
    • Value
    • Location
    • Rooms
    • Cleanliness
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Helpful?
1 Thank Sljcats
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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Additional Information about Arosfa Hotel

Property: Arosfa Hotel
Address: 83 Gower Street | Bloomsbury, London WC1E 6HJ, England
Phone Number:
Region: United Kingdom > England > London > Bloomsbury
Amenities:
Bar / Lounge
Hotel Style:
#44 Business Hotel in London
#91 Family Hotel in London
#132 Romantic Hotel in London
Price Range (Based on Average Rates): ££
Hotel Class:3 star — Arosfa Hotel 3*
Number of rooms: 16
Official Description (provided by the hotel):
The Arosfa Hotel is a refurbished 200-year old Georgian Town House in the heart of historic Bloomsbury district, the former home of the famous Pre-Raphaelite artist Sir John Everett Millais. The cool white garden squares and wide streets of Bloomsbury have been a pull to thinkers for centuries, and it sometimes seems like every second house has a blue plaque denoting that a great writer, scientist or philosopher once inhabited the building. It was in Bloomsbury that Karl Marx created communism, Virginia Woolf defined the twentieth century British novel, and Charles Darwin first conceived the theory of natural selection. The imposing bulk of the British Museum, home to seven millennia of human art and artefacts, dominates the area, and there are plenty of other academic institutions including Birkbeck College, the beautiful University of London Library, and RADA, London's grandest drama school. ... more   less 
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Also Known As:
Arosfa Hotel London
Arosfa London

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