This is a bright and imaginative new venture with an enthusiastic staff team. However, the high-concept design would not be to everyone's taste and lacks attention to detail. The rooms are so cramped that it is hard to imagine who would really want to use them except maybe a theatre-goer looking for a crash pad. The rooms are well designed but the bed and the large TV screen take up virtually all the available space. There is no storage for clothes beyond a row of hooks and a couple of coat hangers. Although there is free wi-fi - why should I have to think this is worth commenting on - there is nothing that would serve as a desk at which work could be done on a business trip. The ensuite is a glass box. Travelling solo this is fine but the opaque zone is quite restricted and anyone sharing a room might find out more about their partner's bathroom habits than they would ever have wanted to know. Moreover, it is a wet room which,like every wet room I have met in a UK hotel, floods. However there is very little off-floor space to put anything and no rails or hooks for wet towels - once they are used, where do they go to dry off at all? There are obviously some long pipe runs so the showers can be slow to warm up. Cleanliness was OK but I wasn't impressed by the bin in the bathroom not having been emptied from the last guest. This is also another new hotel where nobody has thought about the usability of the lighting in the bathroom for shaving - or, I suppose, make-up. It's dimly lit from the top and quite useless for either purpose. The street-side rooms are noisy from the square and the adjacent theatre - the double glazing is not adequate to reduce this to an acceptable level. The TV screen is vast but you have to play hunt-the-input-device, which is like a large black slug somewhere in the room but not necessarily anywhere near the TV - I had to point the remote back over my head to change the channels. The night I was there, the house phones had failed, which I would consider a bit of a safety issue but nobody had thought to warn guests that they wouldn't be able to call reception in an emergency. There is a really nice 24-hour cafe on the ground floor - not cheap but good quality. I paid a working-in price, which was fair enough because there were still things being sorted out. In general, though, I think there is better value to be had in the London market by going a few stops out along the tube line to Euston, Paddington or the City fringe. I wouldn't not use this place again but I would have to be very tempted by the price and have a pressing need to be in the location.
- Official Description (provided by the hotel):
- The Z Hotel Soho has everything you need for a couple of nights in town. Concentrated style, an out-of-town price and the West End – at your feet the moment you step out the door. No off-central, tourist hotels for you.Space is unimportant. How you use it is vital. You step into your Z Room, and suddenly the price makes perfect sense. You’re staying in central Soho, where space is at a premium. But you’re not paying a premium. We have rooms start from 8 to 14 square meters of compact luxury.Z Soho is a designer conversion of twelve Georgian townhouses. From the outside you see classic architectural proportions, combined with contemporary style. Inside, you find 85 rooms gathered around a central courtyard. And it places you in Moor Street, between the theatre and bookshops of Cambridge Circus and Charing Cross Road – and the vivid cosmos of Old Compton Street. ... more less
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