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“TIny cupcake shop” 3 of 5 bubbles
Review of Primrose Bakery

Primrose Bakery
Ranked #86 of 282 Bakeries in London
Cuisines: Cafe, British
More restaurant details
Restaurant details
Good for: Kids, Child-friendly
Dining options: Seating, Takeout
Neighbourhood: Covent Garden
Kent
Level Contributor
664 reviews
374 restaurant reviews
common_n_restaurant_reviews_1bd8 279 helpful votes
“TIny cupcake shop”
3 of 5 bubbles Reviewed 24 January 2014

I assume that this is the original Primrose Bakery - it is a very small cupcake bakery with seating for about 10 people maximum. There is metered parking just outside and it is about 10 minutes walk from the pleasant Primrose Hill shopping area which contains the lovely Primrose Hill Books and other boutique type shops. Across the road from the bakery is Melrose and Morgan a very upmarket deli. We had pleasant hot chocolate and coffee with a nice cupcake so it was a good pitstop whilst in the area.

  • Visited January 2014
    • 3 of 5 bubbles
      Value
    • 4 of 5 bubbles
      Atmosphere
    • 3 of 5 bubbles
      Service
    • 4 of 5 bubbles
      Food
Helpful?
Thank LAW64
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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168 reviews from our community

Visitor rating
    66
    53
    23
    13
    13
Rating summary
    Food
    Service
    Value
    Atmosphere
Date | Rating
  • English first
  • French first
  • Italian first
  • Japanese first
  • Korean first
  • Norwegian first
  • Portuguese first
  • Spanish first
  • Thai first
  • Any
English first
Los Angeles, California
Level Contributor
131 reviews
87 restaurant reviews
common_n_restaurant_reviews_1bd8 64 helpful votes
“Wonderful cupcake store in London WC2”
5 of 5 bubbles Reviewed 13 January 2014

We ran across Primrose Bakery on our way to Covenant Garden. There are 2 locations, one in NW1 (69 Cloucester) and one near Covent Garden (42 Tavistock Street). The Covenant Garden store was warm, charming and the service was friendly. Most cupcakes were the same price as other cupcakes we have found in London. These cupcakes were almost as good as Magnolia (New York) or Confexxion (Pasadena, CA). The frosting was delicious; the cake was a little heavy and dry. Overall, a wonderful treat. There was a good selection of teas and coffee as well.

Like many restaurants in London (Nero, Pret a Manger) there is a surcharge if you stay in the store to eat your cupcake. Not very friendly, but the store isn't very large with only 3 tables.

  • Visited January 2014
    • 4 of 5 bubbles
      Value
    • 5 of 5 bubbles
      Atmosphere
    • 4 of 5 bubbles
      Service
    • 5 of 5 bubbles
      Food
Helpful?
Thank Chris E
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Amsterdam, The Netherlands
Level Contributor
80 reviews
51 restaurant reviews
common_n_restaurant_reviews_1bd8 23 helpful votes
“Cute little bakery”
4 of 5 bubbles Reviewed 10 December 2013

Little corner bakery, very good for coffee/tea and some nice sweet treats. I'm not a cupcake lover per se, but these tasted very very good!

Visited December 2013
Helpful?
Thank Yuur
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Level Contributor
4 reviews
4 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
“Overpriced regular cupcakes”
2 of 5 bubbles Reviewed 21 November 2013 via mobile

Charming place, but the service wasn't very friendly. You are overcharged up to 20% if you eat in. Nutella cupcake wasn't freshly baked. Chocolate/caramel and carrot cupcakes were quite good. Doesn't deserve all the fuss.

Helpful?
1 Thank Fkazour1980
This review is the subjective opinion of an individual traveller and not of TripAdvisor LLC nor of its partners.
London, England, United Kingdom
Level Contributor
4 reviews
“Best place in town !”
5 of 5 bubbles Reviewed 9 November 2013

I regularly go to primrose hill bakery and i am more impressed every time i go there, the cupcakes are always perfect, not to sweet but just sweet enough. the people in there are lovely and so is the place, i love it here and would recommend it to everyone. It's a bit hard to find the first time you go there but after that you know where it is i love it so much ! i is also really cheap compared to other cake shops e.g. lolas, the hummingbird..........

  • Visited November 2013
    • 5 of 5 bubbles
      Value
    • 5 of 5 bubbles
      Atmosphere
    • 4 of 5 bubbles
      Service
    • 5 of 5 bubbles
      Food
Helpful?
Thank Tilly S
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC

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