I spent a night at The Ace Hotel as my Shoreditch hotel of choice was fully booked.
Upon check-in, I was invited to "go check out the vibes while my crib is being inspected". CRINGE.
The problem is that with a price tag of £350 for a standard room comes a level of expectations such as professionalism, flawless service and comfort. None of these were met.
- Sloppy service
I was given a room on the 6th floor. There was drilling in the room next door as well as upstairs. To make things worse, wifi didn't work. I rang reception to see if I could get a new room. After close to an hour of waiting around, I went downstairs to follow up and was informed that wifi simply doesn't work on the 6th floor. I was then offered a chance to pick a room on the second, third or fourth floor.
Now, if the hotel is half empty, why would an experienced staff put guests on a floor being renovated with no access to wifi?
- Lack of professionalism
As mentioned, most staff came across as too cool for school and unexperienced.
- Poor finish
Beyond the lobby, the hotel isn't slick or polished. The shell of the old Crowne Plaza it was built on is still very present, which gives it a corporate and dated feel.
- Average rooms
I expected a boutique hotel look & feel and got an IKEA showroom. There's some obvious design flaws that haven't been addressed. For example, the AC unit was so loud that I thought I was in an A380. The AC also made the blinds vibrate, causing constant light flickering throughout the night.
Based on my experience (and judging by the amount of negative reviews), the Ace Shoreditch team has a lot of work to get done to deliver an experience that lives up to the Ace brand. In the meantime, do yourself a favour and book a room at The Shoreditch House or The Boundary around the corner.
- Official Description (provided by the hotel):
- Welcome to the Ace Hotel London Shoreditch, a 5 star property in the historic Shoreditch neighbourhood, a hub for galleries, theaters and fashion, home of the Brick Lane market and a canvas for street artists from around the world.It’s a neighborhood with a long history of culture and industry — the first district where plays were performed in London, banned at that time in the center city, and later a center of in textile and furniture manufacture.Today’s Shoreditch is a leader in the arts, design, cuisine, culture and technology — an outpost in the global community of ideas. The design at Ace Hotel London hints at a wide range of influences from UK punk to the bold graphic style of the early 20th century Vorticist movement, to the clean Modernism of the Bauhaus.All rooms have vintage furniture, original artwork, in-room safe and flatscreen TV with Ace video-on-demand and Revo radios with Ace-curated radio stations, plus a well-stocked mini-bar and complimentary WiFI. Some rooms have turntables and a selection of vinyl and acoustic guitars.Easy access to Moorgate, Finsbury Square and Liverpool Street. Destination restaurant Hoi Polloi is by David Waddington and Pablo Flack who are restaurateurs behind Bistrotheque and Shrimpy’s. Gym is open 24 hours; the Hotel also features a Basement Bar with live gigs and DJ sets, a lobby bar, The Bulldog Edition - a coffee shop in partnership with Square Mile Coffee Roasters, an exhibition gallery, on-site juice bar, a flower shop, and 24 hours room service. ... more less
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- Also Known As:
- Crowne Plaza London Shoreditch Hotel London
- London Crowne Plaza