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“Ace!”

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Ace Hotel London Shoreditch
Ranked #369 of 1,077 Hotels in London
Certificate of Excellence
Reviewed 13 July 2014

A bit different and so very cool -lovely staff and excellent touches in everything this hotel does-a high point was having brunch while a string quartet played in the background-excellent food and a wonderful place to be. Would go back in a minute!

  • Stayed: July 2014, travelled with family
    • Value
    • Location
    • Service
1  Thank Clara22_12
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded 17 July 2014

Hi Clara22_12,

Thank you so much for your review, we are really please that you enjoyed your stay with us and Brunch in Hoi Polloi is one of Shoreditch's hidden gems!

We hope that you will find time to come back and see us soon.

Thanks again,

The Ace Hotel Team

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740 - 746 of 1,097 reviews

Reviewed 9 July 2014

From start to finish this hotel excelled! Service is phenomenal. I phoned to find out best way to get from waterloo station to the hotel. They took me thru the options and I decided taxi was the best and easiest way whilst carrying luggage. Taxi was booked at a good rate not metered. On arrival the great service continued. Room was of good service with lots of useful touches. Modern trendy bar. Good recommendations for local cheap dinner. Sleep quality good. A lot of big chains could learn from this hotel. Would definitely re book if i need to be in this area of london again.

  • Stayed: April 2014, travelled with friends
    • Location
    • Sleep Quality
    • Service
Thank anon19
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded 15 July 2014

Hi anon 19,

Thank you so much for your review of the Ace Hotel Shoreditch, wow five stars! we are so chuffed that you gave us 5 out of 5!

The fact that the service was great before you even arrived is fantastic and we are so please to hear this. It is not always easy to get around London so the fact that we have help is FAB! it is also great to hear that you managed to find lots of great places to eat in the area as there are so many amazing places to eat around Shoreditch

Thank you again for your review and we look forward to welcoming you again soon.

xoxo

The Ace London Team

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Reviewed 8 July 2014

They're a bit of an enigma, these ACE Hotels. They select locations in the vibrant, off centre, alternative parts of big cities, absorb it, and pretend to be part of it. Yes, it's "corporate concept". It's marketing. But it's done so well, you can believe it. It feels like ACE belongs there, and ACE Shoreditch is no exception. So you end up in a pretty good hotel, attracting mostly the young and creative, but I"ve seen families and seniors just the same.
It's a great location, unless you insist on the "royal London feel". You get the same qualities as with any 4* hotel, but with a different look 'n feel, and a easy atmosphere. It's all the better for it.

There were construction works while I was staying. And I was only informed about that after I completed the booking. Don't like that. But staff were very friendly to help me out.

Bonus points for a (small) gym but with dumbells up to 40kg.

Room Tip: Turntable in some rooms. Fun, and a decent player, but crappy sound because of the connection with t...
See more room tips
  • Stayed: June 2014, travelled on business
    • Sleep Quality
    • Cleanliness
    • Service
Thank JM-Reviewer
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded 15 July 2014

Hi JM-Reviewer,

Thank you so much for your recent review of the Ace Hotel Shoreditch, we totally appreciate your honest review but we can assure you that it is very much part of our DNA to be part of the community in all of the cities that we have a property in.

We love to work with the community around us be it being part of the extensive biking community in Shoreditch to the coffee culture that has become such an important part of the area.

We are glad that you enjoyed your stay with us, and apologies for the fact that there was construction taking place. This has now finished and our exciting new events area on the 7th floor is now open.

We really do appreciate you taking the time to write a review of our hotel and we hope that we will see you again soon next time you are in London.

The Ace Team

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Reviewed 7 July 2014

Our family of four spent a week here this summer. We chose the Ace primarily for it's location in Shoreditch. This isn't the typical tourist area - it's not in walking distance to Big Ben or The British Museum. But there is a variety of restaurants and shopping that can't be beat. Liverpool Station is nearby for the Tube, but we used the bus as our primary means of getting around town. Our family is fine with the more urban vibe of the neighborhood and the hotel (some probably won't be). On the weekend the streets and lobby were busy with nightlife. But the sounds did not reach out bedroom on the 4th floor. Staff was very friendly and the hotel is very clean and up-to-date. We booked our room early and paid in advance which locked us in, but also saved us a lot. At about £200 per night for a room with two double beds, we felt we were getting good vale.

  • Stayed: June 2014, travelled with family
    • Value
    • Location
    • Service
1  Thank Buechzor
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded 15 July 2014

Hi Buechzar,

Thank you so much for your recent review of the Ace Hotel Shoreditch, we are so pleased that you and your family enjoyed your stay with us.

You are so right we are not located in the traditional part of London but we have just as history in the East End of London as there is in the centre, and if you do have a craving to visit Big Ben or the Queen at Buckingham Palace we are located close to the underground which will wizz you into Central London.

We do hope you will be back to London soon and if you do return we hope you will visit us here in Shoreditch.

Thanks again

xoxo

The Ace London Team

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Reviewed 4 July 2014

A business trip for one night organised by our supplier.
Great 'fun' room took a little getting used to. A lot of merchandise and price lists in the room added to its quirky nature.
Free wifi, great bed, and fantastic breakfast in a relaxed restaurant.
Staff service level all adds up to 5/5

Stayed: July 2014, travelled on business
Thank TC4000
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded 15 July 2014

Hi TC4000,

Thank you for your wonderful review we are so proud that you gave us 5 stars, and not only that but you describe us as a great fun hotel, there is no greater compliment than that!

We really hope that you come back soon and enjoy your time with us again

xoxo

The Ace Team

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Reviewed 3 July 2014

We stayed at the ACE for three nights and we enjoyed every minute. We travelled with our 8 month-old daughter and it turned out that the ACE is a perfect place to hand out with a LO. Staff was very helpful, the room clean and spacious. Make sure you book a room on the upper floors and to Shoreditch High Street to have a view. Breakfast is plenty and public transport super-convenient with busses just in front of the hotel. Some of the best small hip stores are just around the corner. Will definitly return.

As there are turntables and guitars in the room, make sure you like music and local brewed beer.

Room Tip: rooms on the Shoreditch Hightstreet side have better view
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  • Stayed: June 2014, travelled with family
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
1  Thank CYTT
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded 15 July 2014

Hi CYTT,

Thank you so much for your review we are so pleased that you and your family enjoyed your stay. We love having LO's around the place they are so much fun and always bring a smile to our faces.

We always love to look after families as well as everyone else and kids can often be the toughest guests (there are a few of us parents working here and we know only too well)

We really hope you make it back to London soon and of course back to the Ace!!

xoxo

The Ace London Team

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Reviewed 2 July 2014

This is a "twenty-something" hotel - that's the good news and the bad news. Good, if you're a septuagenarian like me and curious about the social behavior of the generations behind me (I am), bad if the "oh so kool" attitude is a bit off-putting. However, my room itself was quiet and comfortable, and the restaurant food quite good. Somehow the manager discovered I was there to celebrate my birthday and presented me with a complimentary bottle of wine - a most appreciated gesture. The staff is first rate, loved them all. However, either I look young or they treat everybody as if they are "twenty something." Note to staff: there is a difference there are colloquial phrases we don't quite understand. I was, however, put off by the many items advertised for sale, both in the bathroom and in the bedroom. (see photo) It was as if I had been booked into my own personal travel shoppe. As other guests have noted, there was no complimentary hand-cream in the bathroom - it was for sale, of course! C'mon, Ace, that's an insult. Every hotel on the planet provides shampoo, conditioner, body wash and hand-cream - why do I even have to mention this? Anyhow, bottom line, I did enjoy my stay at the Ace and would recommend it to others with the caveat that this is not your mother's hotel...

  • Stayed: June 2014, travelled on business
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
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1  Thank SantaFeB
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded 15 July 2014

Hi SantaFe B,

Thank you so much for your recent review of the Ace London. We all totally appreciate you taking the time to write your review and give us some valuable feedback.

We are glad that you enjoyed your stay with us and we totally understand your comment about the local expressions. Sometimes they can be difficult to understand but they are also part of our East End charm.

We do understand your comments about the fact that body lotion and hand cream are chargeable but we do provide larger packaged products than other hotels and it is better to provide an excellent product available at a reasonable price than an inferior product at all.

We do hope that you will visit us again next time you are in London and thanks again for your review.

xoxo

The Ace London Team

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This response is the subjective opinion of the management representative and not of TripAdvisor LLC
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Additional Information about Ace Hotel London Shoreditch

Address: 100 Shoreditch High Street, London E1 6JQ, England (Formerly Crowne Plaza London Shoreditch)
Phone Number:
Region: United Kingdom > England > London > Shoreditch , East End / East London
Amenities:
Bar / Lounge Beverage Selection Business Centre with Internet Access Fitness Centre with Gym / Workout Room Free High Speed Internet ( WiFi ) Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service Suites Wheelchair access
Hotel Style:
#192 Business Hotel in London
#260 Luxury Hotel in London
#330 Romantic Hotel in London
Price Range: £120 - £286 (Based on Average Rates for a Standard Room)
Hotel Class:5 star — Ace Hotel London Shoreditch 5*
Number of rooms: 258
Official Description (provided by the hotel):
Welcome to the Ace Hotel London Shoreditch, a 5 star property in the historic Shoreditch neighbourhood, a hub for galleries, theaters and fashion, home of the Brick Lane market and a canvas for street artists from around the world.It’s a neighborhood with a long history of culture and industry — the first district where plays were performed in London, banned at that time in the center city, and later a center of in textile and furniture manufacture.Today’s Shoreditch is a leader in the arts, design, cuisine, culture and technology — an outpost in the global community of ideas. The design at Ace Hotel London hints at a wide range of influences from UK punk to the bold graphic style of the early 20th century Vorticist movement, to the clean Modernism of the Bauhaus.All rooms have vintage furniture, original artwork, in-room safe and flatscreen TV with Ace video-on-demand and Revo radios with Ace-curated radio stations, plus a well-stocked mini-bar and complimentary WiFI. Some rooms have turntables and a selection of vinyl and acoustic guitars.Easy access to Moorgate, Finsbury Square and Liverpool Street. Destination restaurant Hoi Polloi is by David Waddington and Pablo Flack who are restaurateurs behind Bistrotheque and Shrimpy’s. Gym is open 24 hours; the Hotel also features a Basement Bar with live gigs and DJ sets, a lobby bar, The Bulldog Edition - a coffee shop in partnership with Square Mile Coffee Roasters, an exhibition gallery, on-site juice bar, a flower shop, and 24 hours room service. ... more   less 
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Also Known As:
Crowne Plaza London Shoreditch Hotel London
London Crowne Plaza

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