The location is good, and it's a pretty trendy place. However, I agree with many of the criticisms made by others. There is a fundamental problem with the hotel in that it seems to exist for the benefit of local people to congregate in the lobby and do some work (note previous review about a 'university library' feel). It was hard to find a seat in the lobby/bar area and unbelievably there was a service charge for buying a drink there!
The rooms are basic. Most things expected are there, but somehow it misses the mark. Too many lists everywhere explaining how everything costs this or that, including things most 5 star hotels provide as compliments. The kettle in the room didn't work; we mentioned this to reception in the morning but had to remind them in evening - a minor issue perhaps, but just part of a pattern of things not being quite right for a hotel with that many stars.
There was a feeling that the hotel existed to provide a place for locals to congregate rather than for the guests in the hotel. The lobby atmosphere was interesting therefore, but somehow not part of the hotel as such. If there was a hotel nearby that took better care of it's residents then you'd be better staying there and then wandering into the lobby area of the Ace if you wanted to capture a bit of that atmosphere.
Ace need to be sure to prioritise their residents (who are surely financing the business given the costs already mentioned) and not leave them feeling incidental or even an inconvenience to things. You can have a trendy and cool hotel, but you have to make sure the basics are there otherwise it starts to look like a bit of a con.
I think I can best summarise the experience as being one that reminded me of the feeling I had when youth hosteling (fairly basic and made you feel that you should somehow be grateful for what you got), only these are definitely not youth hosteling prices!
- Official Description (provided by the hotel):
- Welcome to the Ace Hotel London Shoreditch, a 5 star property in the historic Shoreditch neighbourhood, a hub for galleries, theaters and fashion, home of the Brick Lane market and a canvas for street artists from around the world.It’s a neighborhood with a long history of culture and industry — the first district where plays were performed in London, banned at that time in the center city, and later a center of in textile and furniture manufacture.Today’s Shoreditch is a leader in the arts, design, cuisine, culture and technology — an outpost in the global community of ideas. The design at Ace Hotel London hints at a wide range of influences from UK punk to the bold graphic style of the early 20th century Vorticist movement, to the clean Modernism of the Bauhaus.All rooms have vintage furniture, original artwork, in-room safe and flatscreen TV with Ace video-on-demand and Revo radios with Ace-curated radio stations, plus a well-stocked mini-bar and complimentary WiFI. Some rooms have turntables and a selection of vinyl and acoustic guitars.Easy access to Moorgate, Finsbury Square and Liverpool Street. Destination restaurant Hoi Polloi is by David Waddington and Pablo Flack who are restaurateurs behind Bistrotheque and Shrimpy’s. Gym is open 24 hours; the Hotel also features a Basement Bar with live gigs and DJ sets, a lobby bar, The Bulldog Edition - a coffee shop in partnership with Square Mile Coffee Roasters, an exhibition gallery, on-site juice bar, a flower shop, and 24 hours room service. ... more less
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- Also Known As:
- Crowne Plaza London Shoreditch Hotel London
- London Crowne Plaza