This is the first property in the new collaboration between Marriott and Ian Shrager (formerly of Morgans Hotels Group and really the inventor of the boutique hotel concept). It is a higher end boutique hotel targeting younger monied clients according to a recent interview marriott gave. I would agree that the other guests were also younger - perhaps the 35-55 crowd - with a bit of a more fashions edge than you typically see in. Marriott branded property. This hotel is conveniently located on Berner's street one block north of Oxford Street - it is situated about equidistant between Oxford Circus and Tottenham Court Road tube stops on the Central (red) line. This is a great location for shopping and restaurants in several areas, including Soho, Covent Garden, Piccadilly, the Strand, the west end. It is on the same street as Shrager's former hotel, the Sanderson, which is what this Edition property is trying to be more like. However, I think the Edition is more modern and current than its older cousin, the Sanderson. Pricing is a better deal down the street at the Sanderson, however. My only negative about the Edition is that the room rates are a bit high for what you get.
The property also doesn't really give you the perks of elite levels in the Marriott Rewards program - in fact, the front desk person actually told me that. I was a bit dismayed that just because this is a new brand and a collaboration, that they wouldn't honor the benefits for elites, including room upgrades. I asked for an upgrade and that request was basically ignored at check in (I am a Gold level member).
The room was comfortable. Fully lined in soft brown wood paneling - made it feel like home or on a luxury yacht. The bed has a faux fur throw strewn across it - came in handy on the cooler nights. Bed was VERY comfortable. Great mattress and sheets. It was a King size bed. Pillows were all down and again, comfortable for sleep. The windows were covered by two sets of sheer panels and then black out panels for nighttime. Windows could not be cracked open, however. Air conditioning system was great and effective. Lighting took some getting used to - the various retro switches dim the lights that fade to off when turning them off. But had to figure out which was which after trial and error. TV was a thin panel newish tv. Not a huge amount of cable choices for channels. Wifi was free and for once, it was actually pretty reliable and fast. There was a safe in the closet large enough to hold laptops and other things. There is a minibar fridge - holds sort of more unusual drinks along with the expected, as well as significant choice of munchies in minibar - however, the typical item costs £5 or more, so they were on the pricey side. There is a Sainsbury's on the same block so stock up on water, drinks and snacks there instead.
Bathroom was ok - could have been a bit larger. Although the sink was large, it sloped down from all sides and didn't leave much room to put any of your toiletries or wash bag. Towels were thick and fluffy - one of my pet peeves if they are not. Shower has rainwater and handheld options. However, if set on rainwater overhead, the shower tended to leak out to the main floor of the bath because the seal on the shower door along the bottom edge was falling off and I guess housekeeping didn't notice it yet (even though it's pretty obvious to me). Toiletries were ok - a bit on the medicinal smelling side to be honest... Almost like a pine tree scent. Additional amenities including a loofah pad were offered, and a very good quality hair dryer.
No coffee maker in the room - I kind of expected a nespresso machine or something in the room for these rates. Floors in the room were hardwood - except for the small area rug peaking out from under the bed. I love the hardwoods. Comfy mid century modern type feel to some of the furnishings - again, a nice current touch. Doormen were pretty friendly. And the restaurant was very good. Excellent food, drink and service. Lobby staff was attentive and the cappuccinos were also excellent.
All in all, a good stay, but a bit on the pricey side compared to its competitors.
- Official Description (provided by the hotel):
- The London EDITION brings together the integrity and character of a historic building with a simple, sophisticated design sensibility, creating a seamless blend of charisma and ease. With 173 rooms, a restaurant, two bars, meeting rooms and a buzzing lobby, the hotel offers a dynamic social hub where guests and visitors can work, relax, socialise and dine all under one roof. ... more less
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