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“Great boutique newcomer in London - a bit pricey”
Review of The London EDITION

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The London EDITION
Ranked #70 of 1,068 Hotels in London
Certificate of Excellence
NYC
Level 6 Contributor
165 reviews
89 hotel reviews
common_n_hotel_reviews_1bd8 78 helpful votes
“Great boutique newcomer in London - a bit pricey”
Reviewed 5 January 2014

This is the first property in the new collaboration between Marriott and Ian Shrager (formerly of Morgans Hotels Group and really the inventor of the boutique hotel concept). It is a higher end boutique hotel targeting younger monied clients according to a recent interview marriott gave. I would agree that the other guests were also younger - perhaps the 35-55 crowd - with a bit of a more fashions edge than you typically see in. Marriott branded property. This hotel is conveniently located on Berner's street one block north of Oxford Street - it is situated about equidistant between Oxford Circus and Tottenham Court Road tube stops on the Central (red) line. This is a great location for shopping and restaurants in several areas, including Soho, Covent Garden, Piccadilly, the Strand, the west end. It is on the same street as Shrager's former hotel, the Sanderson, which is what this Edition property is trying to be more like. However, I think the Edition is more modern and current than its older cousin, the Sanderson. Pricing is a better deal down the street at the Sanderson, however. My only negative about the Edition is that the room rates are a bit high for what you get.

The property also doesn't really give you the perks of elite levels in the Marriott Rewards program - in fact, the front desk person actually told me that. I was a bit dismayed that just because this is a new brand and a collaboration, that they wouldn't honor the benefits for elites, including room upgrades. I asked for an upgrade and that request was basically ignored at check in (I am a Gold level member).

The room was comfortable. Fully lined in soft brown wood paneling - made it feel like home or on a luxury yacht. The bed has a faux fur throw strewn across it - came in handy on the cooler nights. Bed was VERY comfortable. Great mattress and sheets. It was a King size bed. Pillows were all down and again, comfortable for sleep. The windows were covered by two sets of sheer panels and then black out panels for nighttime. Windows could not be cracked open, however. Air conditioning system was great and effective. Lighting took some getting used to - the various retro switches dim the lights that fade to off when turning them off. But had to figure out which was which after trial and error. TV was a thin panel newish tv. Not a huge amount of cable choices for channels. Wifi was free and for once, it was actually pretty reliable and fast. There was a safe in the closet large enough to hold laptops and other things. There is a minibar fridge - holds sort of more unusual drinks along with the expected, as well as significant choice of munchies in minibar - however, the typical item costs £5 or more, so they were on the pricey side. There is a Sainsbury's on the same block so stock up on water, drinks and snacks there instead.

Bathroom was ok - could have been a bit larger. Although the sink was large, it sloped down from all sides and didn't leave much room to put any of your toiletries or wash bag. Towels were thick and fluffy - one of my pet peeves if they are not. Shower has rainwater and handheld options. However, if set on rainwater overhead, the shower tended to leak out to the main floor of the bath because the seal on the shower door along the bottom edge was falling off and I guess housekeeping didn't notice it yet (even though it's pretty obvious to me). Toiletries were ok - a bit on the medicinal smelling side to be honest... Almost like a pine tree scent. Additional amenities including a loofah pad were offered, and a very good quality hair dryer.

No coffee maker in the room - I kind of expected a nespresso machine or something in the room for these rates. Floors in the room were hardwood - except for the small area rug peaking out from under the bed. I love the hardwoods. Comfy mid century modern type feel to some of the furnishings - again, a nice current touch. Doormen were pretty friendly. And the restaurant was very good. Excellent food, drink and service. Lobby staff was attentive and the cappuccinos were also excellent.

All in all, a good stay, but a bit on the pricey side compared to its competitors.

  • Stayed December 2013, travelled as a couple
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Helpful?
2 Thank NYCworldtraveler2
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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London, England, United Kingdom
Level 4 Contributor
43 reviews
10 hotel reviews
common_n_hotel_reviews_1bd8 27 helpful votes
Reviewed 3 January 2014

This hotel is fast becoming THE place to stay in London. Rooms are excellent, the staff are friendly, knowledgeable and helpful and the location is smack bang in the centre. It's has become stiff competition to my regular haunt - the St Pancras Renaissance Hotel - and it's so good that I worry it will be impossible to get a room in the very near future.

  • Stayed December 2013, travelled on business
    • Value
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    • Cleanliness
    • Service
Helpful?
Thank HughB15
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Arlington, Virginia
Level 5 Contributor
48 reviews
39 hotel reviews
common_n_hotel_reviews_1bd8 30 helpful votes
Reviewed 2 January 2014

If you are looking for a boutique feel in the Marriott chain, this is the right place. My wife and I stayed here two nights upon arriving from the US, and fortunately to our surprise our room was ready by 8am. The staff here is very welcoming and knowledgable, and the hotel has a very warm feel to guests. The large lobby and Berner's Tavern are absolutely beautiful, you feel like you are in a museum as opposed to a hotel. The room was spacious for London standards and quite clean, though a bit modern for my taste. That said, I thoroughly enjoyed staying here. This hotel is a great launching point for tourists who have been to London before and do not feel the need to stay by the major sites.

  • Stayed December 2013, travelled as a couple
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
Thank ncg1983
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Level 2 Contributor
5 reviews
common_n_hotel_reviews_1bd8 3 helpful votes
Reviewed 1 January 2014 via mobile

The wife and I recently stayed at the London Edition for our 10th Wedding Anniversary and I have to say the staff went out of their way to make it a fantastic stay. This combined with the first class service and cuisine offered at the Berner's Tavern Restaurant made it a stay to remember. I would have no hesitation in recommending this hotel to anyone searching for something special right in the heart of the West End.

Stayed December 2013, travelled as a couple
Helpful?
Thank James K
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
London, United Kingdom
Level 2 Contributor
7 reviews
6 hotel reviews
common_n_hotel_reviews_1bd8 9 helpful votes
Reviewed 1 January 2014

I cannot fault this place.
From the uber friendly and helpful staff to the gorgeous bed.

When you walk in to this hotel, it feels like a quality hotel. The lobby is a grand impressive space with a lovely buzz. Full of life. All the staff are warm and greet you with real smiles and a super friendly 'hello' from the outset.

Holly was particularly lovely on reception. Genuinely a lovely young woman. We were telling Holly that we married at a Marriott (Hanbury) and had saved our points and had chosen to use them at the London Edition. When we retuned to the room after a burger in Berner's Tavern (in house restaurant), we found a beautiful handwritten note from Holly and a complementary bottle of wine. We were also given complementary water by house keeping when they asked if we required turn down service.

The staff literally cannot do enough to please.
It was a pleasure to stay here. And wouldn't hesitate to recommend to anyone.
The bedrooms are clean and well equipped with the most comfortable bed I have ever slept on. The bathroom was clean, spacious and the complementary shower gel/shampoo/conditioner smelt heavenly.

The burger and breakfast was more than delicious and the tavern is an interesting room.
All in all superb!

  • Stayed December 2013, travelled as a couple
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
1 Thank Kitsgrrl
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Chippenham, United Kingdom
Level 4 Contributor
27 reviews
8 hotel reviews
common_n_hotel_reviews_1bd8 19 helpful votes
Reviewed 1 January 2014

This review will be short: great service, great hotel, great room and great location. The staff couldn't do enough for you. Always smiling and always helpful. I've stayed in many hotels and reckon this is one of the best.

  • Stayed December 2013, travelled as a couple
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
Thank TriBoy220
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
London, United Kingdom
Level 4 Contributor
40 reviews
38 hotel reviews
common_n_hotel_reviews_1bd8 30 helpful votes
Reviewed 25 December 2013

Stopped in for drinks on Christmas Eve with a friend, we sat at the bar and had cocktails while chatting with the barman. The Vermillionaire was awesome, as was the service from Shaun - however the night was ruined by the doorman on our departure. As we were leaving it was raining, not just drizzling, but pouring.....we asked the doorman for an umbrella and he sheepishly said "sorry, they're for guests only"....and then watched as we walked away, two girls, in the rain, in the dark, on Christmas Eve........Merry Christmas indeed! Won't be going back there any time soon...

  • Stayed December 2013, travelled with friends
    • Value
    • Location
    • Service
Helpful?
2 Thank Igloo44
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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Additional Information about The London EDITION

Property: The London EDITION
Address: 10 Berners Street, London W1T 3NP, England
Phone Number:
Region: United Kingdom > England > London > Fitzrovia
Amenities:
Bar / Lounge Business Centre with Internet Access Fitness Centre with Gym / Workout Room Free High Speed Internet ( WiFi ) Restaurant Room Service Suites Wheelchair access
Hotel Style:
Ranked #70 of 1,068 Hotels in London
Price Range (Based on Average Rates): ££££
Hotel Class:5 star — The London EDITION 5*
Number of rooms: 173
Official Description (provided by the hotel):
The London EDITION brings together the integrity and character of a historic building with a simple, sophisticated design sensibility, creating a seamless blend of charisma and ease. With 173 rooms, a restaurant, two bars, meeting rooms and a buzzing lobby, the hotel offers a dynamic social hub where guests and visitors can work, relax, socialise and dine all under one roof. ... more   less 
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