My husband and I stayed at The Soho Hotel for 8 nights in May for vacation. We chose the hotel due to the positive Tripadvisor reviews. We were not disappointed one bit. The hotel is new, clean, modern, and trendy. We had a luxury room, which was spacious, comfortable, and most importantly, clean. The room had a nice big bathroom with Miller Harris toiletries. The bed was one of the most comfortable beds I've ever slept in. The concierge staff were available 24/7 and extremely helpful and knowledgeable. We had breakfast at the hotel restaurant at least 4 times. Breakfast was good and came out quickly (unlike some of the other reviews regarding the timeliness of the breakfast). Although breakfast was a bit on the expensive side, we thought the food was very good. In terms of location, we loved it. It's in the heart of Soho, which is pretty much in the center of London. We walked to pretty much all the major sites (great exercise) from the hotel and only took the tube a few times during the entire 8 days we were there. With its location in Soho, we also had restaurants, bars, shops. nightlife, theatre, and people watching right outside the hotel. We are very happy that we chose The Soho Hotel and plan to stay here again on our next visit to London.