We live in London but just stayed at the Soho Hotel as an anniversary treat. We were made to feel very special - upgrade to lovely Junior Suite, personal note, complimentary champagne, breakfast included (so delicious). It's chic, relaxed and professional - expensive but fabulous! All the hotels in this minichain look exquisite. There were lots of other deals around and we were tempted to stay somewhere half the price but the feel good factor of exceptional service in a hip setting felt worthwhile!