After a prolonged time in financial difficulties, the HMV chain is trying to regain profitability against the tide of downloads and file-streaming. One move was to relocate in Oxford Street to their heritage location, on number 363, where HMV started business in 1921. In fitting out the new shop, HMV tried to recapture the past, also with pictures at the wall of times long past of the old shop with pictures of row after row of vinyl. I remember my first visit in 1982 to the HMV shop on this address to obtain vinyl long play records for very competitive prices to the Netherlands. The focus of the HMV-shop is on DVD's and games; however, they have to do more for the shopping experience to survive the Internet competition. To achieve this, you can buy more than DVD-discs; t-shirts, gadgets, goodies etc. I hope HMV will be present in Oxford Street for a long time to come.
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