We stayed for three nights and quickly went from bemusement (quite a trip from central London, 'diverse' neighborhood, steep stairs, small room, small bed, somewhat noisy) to not wanting to stay anywhere else again when we come to London on non-business trips.
Stay a little and you'll figure out how much attention to detail has gone into making you feel comfortable: great lounge and honor bar, free and good quality tea & coffee, many loving details in your room, etc. Continental breakfast does not overwhelm you with 36 different brands of cereal and bread - it focuses on very good quality basics and is too good to miss (and excellent value as well). My only niggle is that a half-bottle of red wine costs 25GBP in the honor bar (and I had failed to detect that on time). Most other prices are however, very reasonable.
Distance to sightseeing destinations: we were a little concerned at first but then simply began to enjoy taking buses everywhere and found that it was actually a fun way to experience London.
Not surprisingly, the hotel appeals to fun travelers and we enjoyed our encounters with them.
Warmly recommended, we'll definitely be back!