I chose this hotel because it was on the North side of Reading and I needed to get Sonning Common first thing in the morning.
Plus points: Staff were very friendly, the rooms were hygenic, the shower was good (instant heat and nice and powerful), TV with quite a few channels if you're into that, it was very reasonably priced.
Negatives: You have to check in before 9pm, which was a pain for me because it meant I had to check in before going out and the traffic in this area can be REALLY bad. Delayed my evening plans by 2 hours.
The hotel is on a very busy road with limited parking, which (if you can get it) may well require that you leave before 7am if you wish to avoid a ticket.
Rooms are slightly tired.
Over all: If you are a rep looking for an easily accessible no-hassle hotel I would not recommend staying here. On the other hand, if you don't need to drive and are looking for a cheap place to stay for a few days it's not terrible.
The only advise I could offer the owners would be to consider changing the drapes and bedcovers.. they look dated and make the rooms feel a bit tired. Something newer/brighter might give a better impression. The rooms ARE clean, but you might not get that impression when you first walk in.