I like to keep some contact with the club I supported for so many years, so decided to go to the home game against Derby on the 9th of March. This is not a review of the game itself which was fine, but a review of the shambles that is Birmingham City Football Clubs customer interface, specifically in this instance the Ticketing operation. I called on my way to the ground to ask where to buy a ticket for the Main Stand, where I used to sit. They told me either Ticket Office. So I headed for the one located at the Main Stand entrance. It was closed up to 2.15, having waited for a quarter of an hour in queue of anout 15 people, the office opened. Two people received tickets very slowly before the printer broke down, the said we could wait ten minutes whilst they brought another printer. That took half an hour before they didn't bring the printer, but brought several pre-printed tickets for the Paddock area, which is not where I wanted to sit. I have to say that this was typical of the clubs ability to deal with customers, having being involved for 60 years, I know the issues fairly well. It is only in the last 20 years that they have had such a problem, and a series of Ticket Office 'managers' and two new systems have only served to make matters worse. Such a pity. My advice to any person intending to go who doesn't know the ropes is to book online. Not that that would be easy, but at least the hoops that you have to jump through have a fairly reliable outcome.
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