I don't think it's fair to expect The Ritz in a small village in rural Wales, however I do think that certain standards should be met.
The reception staff were very accommodating and welcoming, and the overall atmosphere was very pleasant. My partner and I stayed in room 106 and we found this to be ideal. Yes it was a little cool in the evenings and first thing in the morning, and the water pressure wasn't fantastic, but the room was nicely presented, with a very comfortable bed, and ample storage space. The TV reception wasn't what you would get a home, but then again you don't really go away to sit in your hotel room and watch TV.
The breakfast was good, and a small, but pleasant selection was offered. We weren't rushed at all and the view over the river from the breakfast room/restaurant was beautiful.
The cleaners could do with paying a little more attention in the rooms, but overall we enjoed out stay at The Royal, and would return on future trips to Llangollen.