Both my wife and I were slightly disappointed - don't get me wrong it is not bad, but also not really special. We had vouchers and paid £28 for both of us - it is definitely not worth the full price of £30.
There were about 36! people in total at the Patisserie Valerie in Rose street (the first location) and therefore you could hardly understand the guides. I was also disappointed that we even did not enter the patisserie.Then we were divided into two groups of 18 following a different route. Our guide was Maria and she was really nice, but even 18 people was way too much. We only went to 6 locations (not 7 as advertised) and as mentioned did not enter the first one. The samples from the Patisserie Valerie, Hotel Chocolat and Coco were good, the other ones were ok. In some locations you get a discount if you are on the tour.
Overall, I would recommend just to explore these places on your own and get a better experience. Most shops would be happy to let you try samples anyway. Save the money and buy some really good chocolate with it instead in the shops.
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