As the old adage goes, it's all about "location, location, location"!! Oh...and the added splash of a theme and colour also help too.
I've stayed at the Heathrow location several times now and this was my first stay at the Gatwick location. What keeps me coming back to this hotel is 1) it's convenient (ie. it's in the airport and I can wake up late enough to still catch an "early" morning flight [my flight was at 10am]); 2) it's inexpensive (ie. i'm a poor university student and this is what my student loan money can afford); 3) it's cozy (ie. I can be swayed by fancy lighting and a trendy layout).
All in all, the beds are comfortable, showers have excellent water pressure and even though the toilet and bed are only separated by a layer of glass, you can't smell your own poop.
I would definitely recommend this hotel to all weary travellers.....seriously! :)More