On the plus side: the people - friendly staff at check-in; the location - 3 minute walk to Piccadilly station; a decently-sized room, and with good-enough soundproofing too.
But on the other hand... some of the practices here really are customer-unfriendly: I arrived a good 2 hours before my partner, but because it was booked with her credit card I wasn't allowed into my room! And being told "it's because we're a budget hotel"? Er, no. We weren't paying a budget price. This rule does rather suggest that guests are seen as potential fraudsters all.
The other bizarre, never-before-encountered rule was at breakfast time. Now, call me old-fashioned, it is still generally customary to pay at the end of your meal, not the beginning, yes? But if, as a hotel, you do insist on suggesting that your breakfasters are intent on absconding immediately post-cornflakes, have more than one person on your breakfast check-in. The lengthening queue at the entrance as the (only visible) worker fiddled around with a malfunctioning card machine could have been comical if it wasn't a weekday and we didn't all have to go to work shortly.
So if you enjoy queuing, paying before seeing the room/tasting the meal, or waiting 2 hours to gain access to your own room, you should definitely stay here!More