Clermont Ferrand is not really geared to tourism, but this museum is one of the better things to do in town. Needs about 1.5 or 2 hours to go round properly, and is quite interesting about the development of the tire industry and Michelin's other commercial activities over the years.
At some points focusses more on information, but there's an overriding sense throughout the museum of it being a corporate public relations exercise - the company is always portrayed as doing its best to solve the problems of humanity with very little objective discussion.
By all means go, but be prepared for quite a bit of corporate advertising.
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