We decided to opt for a visit to the Siegessäule rather than the TV tower (largely due to the €15 price tag of the latter!), and were not disappointed.
For only €3 each, it is well worth going up the Column. You get stunning views of not just the Tiergarten park with the roads leading out from the Siegessäule, but also of Potsdamer Platz with the Sony Centre, as well as Brandenburg Gate, Reichstag and the TV tower in the background. A great way to 'take in' the sights of Berlin!
Beware though that it is a climb to get up to the viewing platform! You have to walk up hundreds of steps on a spiral staircase - though the staircase is very stable and with a banister the whole way (I've seen far worse staircases to viewing places!). I also saw kids (about 4-5 years) at the top, so it is a perfectly do-able climb even for them.
There are also a couple of stopping points on the way up, if you want to catch your breath. If you do not wish to climb all the way to the top, there is a viewing platform by the mosaics on top of the base, though the view is obviously not as good.
I've been up the Column before, prior to the restorations a few years ago, but recommend it EVEN MORE now. The walls used to be marred with graffiti and scratchings, but now the entire place was clean, and well-kept.
Slight minus is that there was no toilet facilities (especially as the Column is in the middle of the Tiergarten park with no other toilets nearby).
If the weather is nice, definitely walk through Tiergarten to/from the Siegessäule, rather than catch the bus. It's a few kilometer walk, but through a lovely park. I'd recommend combining a visit with a visit to the Brandenburg Gate and Reichstag on one end, and the Gedächtniskirche and Ku'damm on the other end. (All in all roughly a 2hr walk.)
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