The San Juan beach in Alicante (or even the whole city) would often miss out on traveler's map owing to other commercially publicized locations as Benidorm etc., but trust me very few beach towns in whole of Spain will come as close to the beauty called 'Alicante'.
Put yourself up in a hotel/resort in the San Juan beach area and enjoy heaven in true sense. We went around July and the weather was about perfect. The calmness, serenity and the pristine beauty of the sand will soon rub on you and you will want to be there forever.
Don't forget the evening walks, nice beach side restaurants and drinks parties...all just adds to the effect :)
I will forever be in love with this place.
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