I often stay here on business trips and it is perfectly located in the centre, close to the station and with a massive, safe underground car park across the road in t'Zand.
Reception staff are very friendly and helpful. The rooms are very good although not perhaps the most modern in style. I actually prefer these larger, older rooms.
The breakfast cost is too high but there are plenty of cafe offers around and about. Lots of nice restaurants in Bruges of course, but the evening meal in the hotel has never disappointed me.
They need to offer free wifi to be more competitive but this is a really nice hotel with its own swimming pool too. Very good value out of season but expensive in summer, as are all hotels in Bruges!More