We signed up for a full day trip for the eastern part of Madeira and did certainly not regret that decision. Lots of places was visited, lots of knowledge was shared and with a great sense of humour from the driver. And of course we used the capabilities of the Land Rover a bit to try out the small roads and track you would never experience yourself. If you have the chance to do this trip do not hesitate!
Eastern part of the island (via Santana) was 44 euro per person. Absolutely a fair price. Select the option to add lunch in Santana (11 euro).