It's centrally located at the Wien Mitte U-Bahn station across from the Hilton Vienna. It was super convenient for us. We probably visited the mall at least 3 times during our week long stay. It came in very handy on the day my mother's purse fell apart during our trip. She was able to find a nice leather purse in less than an hour of browsing through the stores. There's a wonderful grocery store called "Interspar Hypermarket" where you can buy Julius Meinl coffee, as well as a wide assortment of liqueur filled chocolates. We bought a few boxes of Kastner Marille (chocolate covered apricots soaked in liqueur) and a few pouches of coffee on our last day. My only regret is that we didn't buy more. The chocolates reminded me of the cherry liqueur version of Mon Cheri (only they were much larger). This store has a huge selection of just about everything. There's also a drugstore called "Mueller" and "The Body Shop" where we bought a few essentials that we forgot to pack. There are about 50 other shops in the mall, and a very nice food court (with a "McDonalds" and a "Cinnabon"). We didn't eat there, but I imagine it would be very convenient for those coming in from the airport. Besides the U-Bahn station, there's the CAT (City Airport Train) which runs every half hour from Wien Mitte to the airport between 5:30 am and 11:00 pm daily. You can purchase the tickets at the vending machines in the mall. Yet another very convenient feature. It's really at the center of everything. We were very fortunate to be near this shopping center.
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