We've stayed with Ivydene Hotel, on many occasions. The breakfast you can't fault, its cooked to order each day. Rooms are good size, comfy bed & well maintained.
We'd definately recommend anyone wanting to stay here, its close to the seafront, close to town, arcades & pubs are only a 5min walk away.
Carpark is a bit small, but not to worry plenty of on street parking, which is free all day & night, no restrictions.