Stayed in June whilst on a short business trip.
I have stayed in other premier inns and this is almost identical.
Rooms are bright, clean and efficient for what's needed. Tea/coffee facilities,tv,hair dryer, iron and board (on request). The hotel has a bar and restaurant in it which was great. The staff were polite and professional.
The location is fantastic. Car park across the road which isn't too expensive. Bars and food within easy walk and straight above the sea and sand, which obviously needs a walk to.
Overall I consider these hotels great, and will always aim to stay in them. The best hotel I've stayed in in Scarborough, and I've stayed in a few!