This is a totally decent hotel that greets you with cool ceramics and understated good taste in the bedrooms after a hot day at the beach. Anyone who knows Alassio will know that the town is not an especially economical destination and the Majestic offers the usual Alassio choices: nice room, half-board, and space on a clean, well-operated private beach at an extra cost. I pay far more to stay in Alassio than I would in most destinations on the Med because, quite simply, this is one of the most charming, established, safe, well-rounded, pretty and varied sea resorts in the whole of Europe! Price/value has to be set in that context. Essentially, Alassio is an old-fashioned and traditional family resort that caters principally to Italians and that is exactly why I go there!
The room was cool and airy with a partial sea-view. Enormous double bed. Pleasant and quite recently installed furniture and fittings. Breakfast was a well-varied buffet.
The best aspect was the brother and sister team who own and manage the property. They were quite simply the most charming and attentive hotel owners that I have had the fortune to meet. They helped us a great deal with a difficult situation, and both clearly believe in PERSONALISING the experience of every guest. I appreciated this enormously and am looking forward to seeing them again next summer.
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