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“Hotel Augustus - Don't go there”

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Augustus Hotel & Resort
Ranked #9 of 43 Hotels in Forte Dei Marmi
Certificate of Excellence
Reviewed 19 February 2007

Our four-night stay at the Hotel Augustus in June 2006 was four nights too many! We thought we would treat ourselves to a bit of luxury in this so-called '5-star' hotel: we wished we had never bothered - it was a complete waste of the extra money.

We booked a package on a half-board basis, which included the table d'hote menu. At dinner this menu offered no choice for hors d'oeuvre (octopus isn't to everyone's taste!), 4 choices for 1st course, and 4 choices for main course. There was no choice of vegetables. The food was definitely not 5-star restaurant quality, was usually only lukewarm ,with miniscule portions of vegetables already served on the plates (one potato and one spoonful of beans). If we asked for ice-cream with the dessert, we got precisely one teaspoonful. We asked for a well-done steak: it arrived red in the middle and after going back to the kitchen three times it was still pink in the middle, so that night we settled for just the two spoonfuls of vegetables instead! We were charged 4.5 euros for 75 cl of water, and 15 euros for a bottle of wine which we found in the local supermarket for 3.99 euros.

Breakfast was slightly better, with fresh fruit salad, cereals, meat etc but there was no hot buffet. However, you could pay 11 euros extra for a plain omelette, 13 euros for a cheese omelette or 13 euros for bacon and eggs! We have stayed in numerous three and four star hotels, where this sort of hot food is included in the price.

The facilities at the private beach were excellent (beach huts, toilets, showers etc) but sunloungers were 15 euros a day each to hire, and the beach was ruined by a non-stop procession of traders selling cheap rubbish (watches, scarves, etc) and by oriental girls offering massages. Expect to get hassled by these people at least every ten minutes.

In summary, we feel the Hotel Augustus is grossly overpriced, and we have eaten much, much better food in four- and three-star hotels in Italy. The hotel also lacked atmosphere and all the guests looked miserable (must have been the food!): don't go if you want to stay in a cheerful environment.

Regarding the resort of Forte dei Marmi: an Italian version of Blackpool, very commercialised with lots of shops selling tourist tat. Fortunately, it is easy to get away from the resort (very good road links), and a trip into the mountains is worthwhile, and visits to Lucca, Florence and Pisa are a must, of course.

  • Stayed: June 2006, travelled with family
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    • Check-in / front desk
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15  Thank Infofreak
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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49 - 55 of 161 reviews

Reviewed 12 October 2005

My husband and I stayed here for 3 nights at the end of September, and I can honestly stay, that it deserved every bit of its 5 star rating. There was absolutely nothing that wasn't perfect!

The rooms were spacious, clean with a welcoming bowl of fruit, and the height of decadence, a large bathroom each! The beds were exceptionally comfy with the most fabulous squishy pillows. I wished I had asked if I could buy one to take home with me!

The dining room was clean with nice linen, fresh seasonal fruit on offer and a good selection of cheeses and breads. Also, able to have a boiled egg which was nice for us English! The waiting staff were efficient and inconspicuous.

The service and standard of the facilities at the beach were also of the very top standard.

All in all, I can not praise this hotel enough.
The staff were faultless - helpful, friendly, nothing was too much trouble.

14  Thank donna186235
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 30 August 2005

This hotel holds very special memories for us as the first stop on a wonderful italian honeymoon. We stayed there a number of years ago now for 10 nights, but reading the reviews I felt a couple of points were worth mentioning to people thinking of visiting the Augustus. You want to stay in the lido part of the hotel ... this used to be the Agnelli family villa and is beautiful, far more interesting than the main hotel. Also, Americans note, italian hotel rooms are notoriously small, just so you don't get your expectations up too high. The service is fabulous - the last night they prepared a table for us on the beach, champagne already on ice, and had selected a menu for us of the best of the day - all with no request, just because. It was wonderful and made us feel extremely special. The beach itself is beautiful - but beware very expensive bed charges!! The town itself is very italian chic with great boutiques and restaurants. It is a walk away though so be prepared. The Augustus Lido though is worth every step.

  • Stayed: June 1999
    • Value
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15  Thank DeeHertford_UK
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 23 August 2005

Hotel Augustus is a well-kept secret among vacationing Europeans. Americans are beginning to discover the charm of the property, which seems to worry the Europeans who have known about Augustus for years. I apologize in advance for broadcasting the charm of Forte dei Marmi and Augustus. We stayed during the last week in June 2005 when it was beginning to get quite hot. The air-conditioned rooms and lovely small patio facing a view of the Alps made for a beautiful and comfortable stay. It is a charming property with easy access to the beach. We stayed in the main hotel, but our friend stayed at Lido. There are three hotel buildlings all located close to one another and managed under the umbrella of Augustus. Lido is a bit more updated with larger rooms, but the main hotel building where we stayed has nice accommodations with well-appointed, but not large rooms, a small bar, full restaurant, and close proximity to the pool.

The underground tunnelled access to the beach (located closer to the Lido)means that you never have to cross over a busier street to get to the beach. Other Forte dei Marmi properties do not have that amenity. A restaurant is located beachside with bar service throughout the day. We rented bikes for two days to venture into the center of town. Otherwise, it is very walkable, but be prepared for a few blocks to get there.

We thought that the staff was welcoming and helpful with suggestions on restaurants and shopping. We enjoyed complimentary breakfast each day, but were not impressed with the evening dining at the hotel. After one night, we ventured to Forte dei Marmi for better dining experiences. We enjoyed LaBarca, the oldest restaurant in the area. The Sunday morning market is not to be missed with many designer bargains for clothing, tableware, ceramics, shoes, handbags, and the like. The prices were very reasonable and the quality of goods was excellent.

We felt that the price was well worth the value at Augustus. We heard complaints about the size of the rooms and the lack of a comfortable lounging chair. We have stayed in many smaller accommodations in France and Italy so we were not disappointed. The common areas are comfortable and spacious both in the lobby areas and in cabana-like seating areas outside the lobby.

Augustus is a special property as is the entire town of Forte dei Marmi. It is one of the only wide, fine sand beach towns in Italy.

48  Thank TravelMax
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 25 February 2005

This is simply a wonderful hotel.
Yes, it's expensive but you're paying for: exclusivity, discrete but friendly staff, amazing food, extremely well maintained surroundings, and well appointed rooms (we didn't really need two bathrooms, but it was a bonus!!)
Morning breakfast, al fresco is the perfect way to start your day. You can experience al a carte dining in the evening if so desired, but you have to eat in the hotel's beachfront restaurant - dinner with the sun setting across the water is seriously romantic. The hotel restaurant is also really good though, with a 6 course meal every night, and an extensive wine list.
I smile whenever I think about our stay in this hotel - we're definitely going back next year.

29  Thank Tendons
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 9 January 2005

This hotel is seriously over-priced, which probably applies to others in this area as well. While the grounds and common area are nice, the room furnishings here were substandard. Food was acceptable but you must order an entire dinner in their restaurant; no ala carte. Free-standing restaurants along the coast fill up early, so make reservations.

As is the case at so many European hotels, the pool and beach "close" early, at 6 p.m. here. We were there during the brutal heat wave in June 2003, so it was more than a humorous inconvenience. (Keep this in mind when you hear others tell you how more relaxed Europeans are and how they enjoy their leisure time more than Americans do.)

Finding this hotel was somewhat of a chore. It is not on the main street along the coast; the sign for it is small and not well-marked. The location is great for access to Pisa, or even Florence, on day trips, but check out other properties in this area carefuly first before making a decision.

57  Thank RebusLand
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 16 October 2017
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  • Stayed: October 2017, travelled with friends
    • Location
    • Rooms
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3  Thank Erriches
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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Additional Information about Augustus Hotel & Resort

Address: Viale Edgar Morin 169, 55042 Forte Dei Marmi, Italy
Region: Italy > Tuscany > Province of Lucca > Forte Dei Marmi
Bar / Lounge Beach Business Centre with Internet Access Fitness Centre with Gym / Workout Room Free Breakfast Free High Speed Internet ( WiFi ) Free Parking Children Activities (Kid / Family Friendly) Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service Shuttle Bus service Spa Suites Swimming Pool Wheelchair access
Hotel Style:
#2 Spa Hotel in Forte Dei Marmi
#2 On the Beach Hotel in Forte Dei Marmi
#7 Luxury Hotel in Forte Dei Marmi
Price Range: £254 - £687 (Based on Average Rates for a Standard Room)
Hotel Class:5 star — Augustus Hotel & Resort 5*
Number of rooms: 94
Official Description (provided by the hotel):
The Augustus Hotel & Resort is located in its own extensive parc in the most elegant part of Forte dei Marmi. The resort is home to the main hotel, seven villas with hotel services, and the Augustus Lido (ex villa Agnelli) connecting to private beach. ... more   less 
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Also Known As:
Hotel Augustus And Lido
Hotel Augustus Lido
Augustus Lido Hotel
Augustus Hotel & Resort Forte Dei Marmi, Italy - Tuscany

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