I stayed in the Villa Franca my first time to Positano in March and I was thrilled with the choice. I went with my mom and I wanted to make sure she enjoyed it, as she was visiting me from the United States.
We stepped into the room and it was elegant with a magnificent view of the cliffside town and the sea -- and we were in the annex! Don't worry if you get put in the secondary building 30 feet away from the main check-in, as these rooms don't seem to be any lower in quality.
We spent some wistful time on our balcony feeling like the most fortunate people in the world. The beds were comfortable and we felt like we were living in some sort of dream.
Normally I don't eat breakfast at the hotels because I prefer to go to a local bar, but I did at Villa Franca and really enjoyed it. The pastries were good and even the coffee was palatable (generally I find hotel coffee pretty iffy in Italy, even if I order espresso). The terrace is lovely (as is the case with many Positano hotels) but also the bar area and breakfast area has been nicely modernized so it doesn't have any of that feel that it saw better days in the 60s and 70s, when Positano was first becoming a big tourist spot.
After a half dozen subsequent visits to Positano I have decided I personally prefer the area in the upper part of town where Villa Franca is located; it's not as touristy and wandering the steps makes you feel like you're away from the crowds. And the views are way better up there. Villa Franca is a particularly nice choice because it's not as far up and away from the beach as some places like Palazzo Marzoli (which I also like) but it still gives you a great vantage point of the city and sea. I will try to stay here again, certainly.
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- Also Known As:
- Franca Hotel Positano