I admit it: I'm not interested in this "gourmet burger" trend that is sweeping the globe. It's ground beef, people, not a strip loin steak. And you shouldn't pay steak prices for a burger EVER. That's part of the problem here. It's not that the burger is poor--far from it. Rather, it's that for a similar price you can get higher quality food virtually anywhere in Arras.
As for the burger, it was quite nice. I had asked for medium and it came medium-rare, so beware that in Europe burgers get the same treatment as steaks (i.e. they are slightly underdone). The cheese was local Maroilles, which is lovely on a burger, and it needed very little adorning except the fresh veggies included since the cheese is deep and flavourful. A dessert of creme brulee was very disappointing, however, completely lacking the trademark crispiness on top. This leads me to believe they are torched in advance, and then the top briefly warmed again to simulate the effect.
(Aside: all desserts I had in Arras were poor. How is that possible, with any number of fantastic bakeries and pastry shops in the area, never mind their local talent for chocolate?! Partner up, restauranteurs, with those specialists and whip up some magic!)
As for service, I expected a burger place to run a little more efficiently than a typical French restaurant. It didn't. It was precisely 1.5 hours from the time I entered to the time I left, and that was for a two-course meal and a beer. The server was excellent, mind you, but when a burger takes as long as the local fine dining establishments, the pace needs to be picked up a bit.
So the food is fine, and will satisfy a burger craving. Just don't look at your watch or the bill, or you may wish you'd gone somewhere else.
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