We took the Great Ocean Road one-day tour with GoWest. Our guide, Rhys, was knowledgeable and friendly, and gave very good advice on which parts of any stop to do first (and why). In addition to the sights, he explained some of the history of the road, and gave us stories behind some of the locations. The tour includes many sights along the road, a few beaches, a short rainforest walk, and a national park with koalas in the trees and wild parrots and lorikeets. Rhys was very helpful in pointing out where to find the animals, and handing out birdseed for people who wanted it.
I found the tour very well organized, with an appropriate amount of time for each stop. It was a much better way to see the road than trying to drive it ourselves would have been, and I preferred the small (20 seat) bus to being on one of the bigger ones we saw.
It's a long day, but with enough stops that the bus didn't get uncomfortable. I do recommend bringing some snacks and water - there are dinner and lunch stops, but the dinner selection was pretty lame. And maybe an mp3 player for the drive between Melbourne and the Great Ocean Road, and some handwash if you don't like using toilets without soap.
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