There is not much to see or do in Jeddah. I like Balad mostly because of the old houses. If you walk through the souk, you can see a few beautiful houses. You can also walk over to the older area and see a lot of really old buildings, some of whom are half collapsed. But I still find it all very interesting. It can also be fun to talk to the sales people and bargain for some things. There are not many things in Balad that I "need", but it can be fun to spend the evening strolling around there. I recommend the candy/date stores.
And I definitely recommend that women try to drink as little water as possible, hold it in as long as you can, and bring your own toilet paper if you definitely have to use the bathroom while there, as those kind of facilities are kind of hard to find there, and very filthy!
Oh, and keep track of prayer times (there are apps for that), as everything locks down during prayers.
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