If you are expecting an outlet mall like the US's and Europe's, this isn't quite like it. It's probably good for those coming from nearby regions where branded labels are highly priced. But not so much for those coming from States and European countries. I've seen caucasions entering and coming out of shops mostly empty handed. And this was on the outlet's HPM day (their half-price monday)!
The discount wasn't great, and if there is one you likely expect to see some visible defects. Some of the discounted items are even more expensive than, if not the same price as, the retail prices I've seen in other countries. Unless you really have nothing to do and have too much cash to spare, maybe you can try your luck, but dont pin too much hope...
Also, the complimentary shuttle service provided by the Mall to Dubai city only stops at Dubai Marina (they don't stop at the hotels) when I enquired at the customer service counter. Do note that if you want to hitch a ride on the complimentary shuttle service do check with them on the scheduled timing and you do need to make reservation with them for the seat(s), subject to availability.
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