That honor falls to Cha am Pizza, off the northern end of Cha am Beach Rd.
This restaurant is a big operation, about 250m off the Petchkasem main road -- the turning, which leads to Cha am beach, is directly opposite the "Cha am Forest Park" sign.
There is a sign on the Beach Road too, at the bottom of this through-road, with the restaurant name and "300m" but it's more than double that distance from the beach so you might not want to walk it from there, unless you're all fit hikers. As this place is really only accessible by car, it has a slightly more upmarket (foreigners, elderly) customer base than the ubiquitous East European crowd.
Seating at least 200 between the inside and outside, you should indeed protect yourself with mosquito spray in either part as the windows were open to the indoor room (it was quite cool so the a/c was not on either).
There's a small stage at one end and two pool tables (one full size) at the other. Someone there appears to be the proud owner of a gorgeous, 1960s red alfa romeo giulia sprint gt designed by the fantastic Bertone, which was parked down the side.
The wait staff are impressive: friendly, professional, efficient and with adequate english. The menu is mostly very "British" plus a smaller Thai section. They were happy to make us a som tam (papaya salad) (off the menu) which was average-tasting and a little too spicy although we had requested "ped nit noy" (a little bit spicy only).
The large pizza (250baht) was about 30cm/12in, thin crust and with good, fresh ingredients. It had not been cooked quite long enough, however, so the middle of the base was flabby - next time we would ask for it to be cooked a little longer than usual.
Unlike the small Cha am pizza (also 30cm/12 but thick crust and about 350 baht) this pizza wasn't enough for sharing between 2 people so we also ordered spaghetti bolognese. It had looked great going past to another table but the taste was not quite right when we actually dug into ours.
It seemed the Thai chef was not impressed with standard bolognese and had decided to jazz it up with a touch of chilli, some Thai basil (which gave it a licoricey taste we didn't appreciate) and overdo the worcester sauce flavor all at the same time. The taste was therefore rather weird for someone expecting the usual tomatoey-beefy flavors.
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