This hotel is new in the past 5 years and situated at the centre of Hua Hin's bar scene on Soi Bintabaht but I found that was not a hinderance and certainly there was no noise problem. There are rooms at various prices, I had a deluxe 7th. floor room which was very comfortable with sea view, balcony, breakfast, air con etc at B1100. This was a promotional price and the real price is B1600 but the promo rate is from January -> October so the full price is only used in the high season. With rooms as low as B450 (Fan) the hotel is affordable for most visitors.
The location is 5 minutes from the beach 2 minutes from the town, 5 minutes from the night market and surrounded by all kinds of entertainment. The only pitfalls I can see are that although the hotel has a lift it starts at the 1st. floor so there is a flight of stairs to encounter which may not suit customers with walking difficulties and free wi-fi is only available on the ground and 1st. floors, not within your room.
I have stayed here 5 times now and I will return later this year.
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