I spent one night at Alican in Izmir in June this year. This is the hotel I liked the least in al my week long trip in Turkey!
The service was not the best, I guess we arrived late at night and the check in took long. They didn't have safe boxes in the rooms.
Our room was not exactly located on the main avenue side of the building, but the noise was too bad with so much traffic.
The location is very good, but be cautious at night if you want to take a walk on your own. They have a small Turkish bath, but it was closed when we tried to go.
If you are on a tight budget it will be fine, but try something better if you can afford it.
One good thing is that you can walk a short block or two to the bus station if you plan to have a day trip to Pamukkale.