We first stayed at the Al Fath in November 2008 and loved it so much stayed 6 nights, and booked to return to Morocco, and Essaouira and the Al Fath the following March. It is a modest medina based hotel with a roof terrace where you can enjoy breakfast for hours, mesmerised by the stunning view of the port and the sea , feeding seagulls and taking memorable photos. It feels more like a guest house than a hotel as the shared public space tends to belong more to the staff in the quieter hours, and on some mornings you may get a little restless waiting for breakfast to start happening - when activity in the main square has already taken off. But if you have one of the rooms on the top two floors, you are likely to have a simple but most memorable stay, as you see and hear the waves and gulls and sounds of the town from your bed. The electricity has a mind of its own, and hot water is dependent on yesterday's sunshine - but the staff are friendly and the position is perfect. You certainly could find cheaper medina hotels, but this seems an undeniably good option.