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“great history lesson”

Sapporo Beer Museum
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Private Sapporo Custom One-Day Tour by Chartered Vehicle
Ranked #15 of 446 things to do in Sapporo
Certificate of Excellence
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Attraction details
Recommended length of visit: 1-2 hours
Owner description: Sapporo is Japan’s most popular beer; this interactive museum includes a tour and beer-tasting.
Reviewed 2 May 2014

Lovely place, did not charge for entrance. All you do is buy a ¥500 token from the machine and enjoy sampling the beer

Thank pumpkins247
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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in 28 reviews
"black label"
in 11 reviews
"tasting room"
in 11 reviews
"premium tour"
in 10 reviews
"free tour"
in 19 reviews
"tasting set"
in 9 reviews
in 8 reviews
"self guided tour"
in 15 reviews
"original recipe"
in 7 reviews
"all you can eat and drink"
in 6 reviews
in 10 reviews
"per glass"
in 5 reviews
"shopping centre next door"
in 5 reviews
"japanese bbq"
in 4 reviews
"tasting area"
in 4 reviews
"paid tour"
in 4 reviews
in 4 reviews

328 - 332 of 915 reviews

Reviewed 16 April 2014

The Museum is a don't miss and the like most of Japan, they know how to preserve their history and heritage. Beautiful buildings and grounds. Don't miss the Sapporo Bier Garden and the Ghengis Kahn dinner!

Thank Garrett M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 16 April 2014

I visited this 'museum' on one of the last snowy days in early April and I must admit that our initial reason and motivation for going was to sample the beer. In fact, the old factory grounds and building have been well preserved and the small exhibition on the history of the company was very well done.They do have a rather quirky part of the exhibition that is made up of animation like characters living in a beer making paradise! It was a bit strange as they all looked like children- and a couple of them appear to have passed out from too much beer... I guess no place in Japan would be complete without a few obligatory animation characters!

On the walls of another exhibition room leading to the beer hall, all of the posters from past to present are on display. It was rather interesting to see how advertisements/strategies have changed over the decades. Some from long ago were actually rather provocative, but what I noticed most was the sudden gap of any posters during the World War II period. I was left wondering what that meant. Were there no posters then? or for some reason is it no longer appropriate to show posters/promotions from that time?
Once you get to the sample hall, there is a vending machine for tickets that are given to the attendant in exchange for beer. We selected the sample selection of 3 beers for 500 yen. This comes with one free snack- you can choose either a small packet of crackers OR a small packet of locally produced soft cheese, but you cannot have both a packet of cheese and a packet of crackers unless you have two separate tickets for beer!
Overall, we had a good time and enjoyed both the displays and refreshing beer samples. We also had a great lunch at one of the restaurants that make up the complex. This is a small museum promoting beer with a pretty good gift shop for souvenirs and for what it is, it was lovely!

1  Thank garettmarshall
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 20 February 2014 via mobile

First up, we considered not going due to previous reviews mentioning no English tours. Confident in my Japanese ability, we went anyway.

I needn't have worried. When we got there we were given English translations of each display. I found it much more pleasant to go at my ownpace than follow a group.

Downstairs you can taste beers for a good price, although a bit expensive by Japanese standards. I was surprised to find they don't serve meals or food other than ice cream and complimentary cheese or crackers. We hadn't had lunch and made do with souvenir food.

It was a good way to spend a few hours and a must do if in Sapporo.

1  Thank Jade0919
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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Reviewed 12 February 2014

It was interesting, bug if you have been to a beer museum or factory previously, it's quite similar. The beer ice-cream though was a nice experience xP

1  Thank KogumaChan
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC

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