We stayed at 3 Ibis hotels during our 10 day trip through Morocco, and this one was definitely the most gorgeous one. The exterior mimics a kasbah, the pool/garden area is stunning and well-maintained, and the interiors are beautifully decorated. The rooms look pretty much the same as in any other Ibis hotel. The big disappointment of this hotel is that the air conditioning in our room did not work - it simply blew out warm air, despite us having set it to the coldest temperature. Thus, we had to open the (tiny) window, and it was very loud all night (Moroccans seem to be quite the late night owls!) But, the hotel is in a great location, just a few steps away from the town kasbah, the CTM bus station, and a short walk from the town center. It's very good value if you reserve online through the Ibis/Accor website.
The hotel itself is good, the rooms liveable. However, when we got in the room had this 'dried water leak' smell and the toilet trash bin had trash already inside. Rooms were of OK size.
The very-slow wifi does not extend to the rooms, and is patchy at the reception.