Location is confusing especially if you're using Google maps! We're Australian and have never heard of Fred Segal...it's a badly advertised department store. Umami burger is at the back of the store. We persevered as it was recommended by local friends.
Definitely worth looking for as the burgers were very tasty. We had the classic and a truffle burger. They're not huge which was great for us. Perfect size really! Add the sweet potato fries and it equals a great lunch.
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