I stayed here back in March and although I can tell they try, unfortunately the motel falls short in a couple places.
1) Free water equipment. At a rental cost of around $60 a day, having a place with free equipment (kayaks, canoes, etc) is a big plus. The unfortunate part was that none of the paddle boats worked, parts to the kayaks were broken and some had holes in them.
2) Location. It's nice to be right on the bay (or the ocean, the Gulf View is on the gulf/bay side) Unfortunately it's also right on Overseas Highway. I never knew how many people went through the Keys... even from midnight to the morning traffic zoomed by all night. They were some of the loudest nights I have ever been through. Also, it's about 10 miles outside of the heart of Marathon which is inconvenient.
3) Room. The room was just verging on alright. Not fancy and worn around the edges. There was a strong scent that came from the A/C unit which was rather unpleasant.
Overall I think with some more work this place could really shine but I don't think I'll be staying here again any time soon.More