We have been visiting yearly (sometimes more) since April 1998, when we moved to South Florida, and value for price is best in Fla. The rooms until the recent renovation were a bit rustic; now they're on par with others. The Gulf view from rooms is fantastic; sunsets are an event. Parking and beach chairs/towels are free. Staff is very friendly and helpful. You must go to the Turtle Club; both lunch and dinner are marvelous. We'll be back each time we return to Fla., now that we live in Tennessee.